Queen's Birthday
Domestic Visitor Report.

Where did we see a rise in domestic tourism during the week of Queen's Birthday?

2 June 2020

1 in 10

New Zealanders hit the road or sky over Queen's Birthday weekend.

Domestic tourism peaked on Sunday 31st May at 520,000 people outside their home regions, nearly double the average level of domestic travel in COVID-19 Alert Level 2. Domestic tourism increased by 75% over Queen's Birthday, relative to average tourism at COVID-19 Alert Level 2.

How are these insights produced?

Data Ventures is working together with the major telecommunication companies in New Zealand.

Using the aggregated and anonymised mobile data[*] provided to them, along with Stats NZ expertise, Data Ventures has created population estimates of residents and visitors in New Zealand every hour down to suburb level. Read more in the footnotes.

A view of tourism across New Zealand.

COVID-19 Alert Level 2 has allowed us to return to our favourite places around New Zealand. Because of that, it’s now worth looking at tourism across our country as a whole. To do that we have highlighted international and domestic visitor numbers, as well as our mobility index.[*].

We describe a domestic visitor as someone who is outside of their local tourism region. These regions areas are defined by Regional Tourism Organisations.

Domestic Visitors

520K

PEAK DOMESTIC VISITORS
IN THE LAST WEEK

International Visitors

2,038

On average decrease
IN THE LAST WEEK

National mobility index

75%

INCREASE IN MOBILITY NATIONALLY
IN THE LAST WEEK

The drop in mobility during Queen's Birthday weekend is due to a large proprtion of the population staying local and relaxing at home, despite a large increase in the number of people travelling outside their tourism regions.

NOTE: The vertical lines represent COVID-19 Alert Levels as they progressed, starting at the first line when NZ borders closed, through to Level 2 (coloured) current alert level.

The change of domestic visitor numbers across tourism regions.

In this section we explore domestic visitor numbers before COVID-19 and during COVID-19. These are presented by each of the 35 tourism areas across New Zealand. The current list of tourism regions that we use can be found on the Stats NZ Ariā definitions website.

Note: Click on the graphs to view a larger version.

northland

auckland

waikato

coromandel

coastal bay of plenty

whakatane-kawerau

rotorua

taupo

gisborne

hawke's bay

ruapehu

taranaki

whanganui

rangitikei

manawatu

tararua

wairarapa

horowhenua

wellington

marlborough

nelson tasman

west coast

kaikoura

canterbury

timaru

mackenzie

waimate

waitaki

central otago

wanaka

queenstown

dunedin

clutha

southland

fiordland

NOTE: The vertical lines represent COVID-19 Alert Levels as they progressed, starting at the first line when NZ borders closed, through to Level 2 (coloured) current alert level.

The change of domestic visitor numbers when comparing the last two weeks.

Here we have compared domestic visitor numbers between dates of a week including Queen's Birthday weekend (26th May - 1st June) and the seven days prior (19th May - 25th May).

The purpose of this comparison is to see how we are tracking in changes of domestic visitor numbers across the last two weeks. The current list of tourism regions that we use can found on Stats NZ Ariā.

1 week ago vs Week before